UGC Jessica Beasley

Transparent Bottles of Cosmetic Products and Wooden Coasters

Jessica Beasley's portfolio

Why UGC?

At its most basic level, UGC refers to any kind of content (videos, photos, GIFs, memes, blog posts, and audio, for example) that has been created and shared by consumers online!

As well as social media content, it also refers to user-created content like testimonials and reviews – content that consumers are increasingly using to inform their purchasing decisions. Trying to connect with Gen z audience is a major pain point for many brands, which is why they turn to creators like me! This has proven to be a powerful component in today’s marketing mix.

When a trend happens, it can take weeks or even months for an in-house marketing team to band together and create a response to it. But, with UGC, the content you need is at your fingertips.

For many marketers, the goal of their efforts go beyond engagement to driving conversions.

Because UGC is personal, it’s been proven to increase conversion rates in virtually every industry.